The purpose of this guide is to provide instructions on how to communicate Scouting each time new marketing materials are created.
Brand Style Guidelines are the set of rules that define the overall look and feel of your brand. They help you build a brand identity that your audience can recognize across all platforms.
A comprehensive Brand Style Guide outlines everything from your typography and color palette to the use of logo and brand requirements.
For example, The Scouting uniform is one of the most recognizable elements of the Boy Scouts of America brand. Timeless, classic ... and uniform.
From Dallas to Des Moines, Scouts across America wear the same tan twill shirt, the same badges of rank, and the same style of neckerchief. Their troop and council badges may differ, but the visual language is the same. This uniformity creates familiarity, and with it, admiration.
In that same spirit, we present to the world a unified look and feel in our brand “uniform.”
If we follow these guidelines, parents whose Scouts pick up a flier or visit our website will know they can trust it when they see its distinctive color palette.
The LFC brand Guide can be found here:
LFC Logos:
Camp Logos: